Off Duttee

A B O U T
OFF DUTEE REINTERPRETS EFFORTLESS STYLE FOR THE COOL GIRLS ABOUT TOWN. THE LABEL IS THE BRAINCHILD OF TWO FASHION OBSESSED GIRLS WITH A BACKGROUND IN THE INDUSTRY. OFF DUTEE WAS BORN DURING INTERNSHIPS IN NEW YORK, WHERE A CHANCE ENCOUNTER WITH SARAH JESSICA PARKER AT VOGUE MAGAZINE LED TO A COMPLIMENT ON A SELF DESIGNED LUXE STATEMENT SLOGAN TEE.

T H E  B R A N D
OFF DUTEE OFFERS A RANGE OF CLOTHING WITH A LAID BACK AESTHETIC, A TOUCH OF SEXY BUT CLASSY AND ALWAYS TOTALLY COOL. THE IDEA OF THE RELAXED ‘MODEL OFF DUTY’ THEME IS ALWAYS THE LABEL’S ETHOS WHEN DESIGNING ANY OF THE COLLECTIONS. THE BRAND IS A FAVOURITE WITH CELEBS AND HAS BEEN WORN BY KENDALL JENNER, JESSICA ALBA, DEMI LOVATO AND GIRL GROUP LITTLE MIX.

OFF DUTEE IS A MUST HAVE LABEL FOR ANYTIME, ANY PLACE AND CREATES COOL BASICS WITH A LUXE FEEL. IT’S THE GO TO BRAND FOR SIGNATURE PIECES THAT CAN BE WORN FROM DAY TO NIGHT. COOL GIRLS MIX THE LABEL’S LUXE STAPLES WITH A STATEMENT ITEM FOR A STANDOUT OUTFIT. THE AESTHETIC IS ROOTED IN ATHLEISURE STYLE WITH CLEAN SILHOUETTES, NEUTRAL PALETTES AND MONOCHROME TONES ALONG WITH FEMININE SHAPES.

S O C I A L
#GIRLSOFFDUTEE CAMPAIGN REPRESENTS ALL THE STRONG, CREATIVE AND INSPIRING WOMEN THAT WEAR OUR CLOTHES. THE GIRLS OF #GIRLSOFFDUTEE HAVE A TRUE SENSE OF STYLE AND ALWAYS MIX ONE LUXE BASIC IN THEIR OUTIFT OF THE DAY WHATEVER THE OCCASION.

FOLLOW @OFFDUTEE ON INSTAGRAM, TWITTER, FACEBOOK AND SNAPCHAT TO BECOME A PART OF #GIRLSOFFDUTEE GIRL GANG.


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