We have eliminated excess packaging wherever possible and any packaging that we do use is fully recyclable. We have worked closely with our manufacturers to ensure the techniques we use including dyeing and printing are minimised and have the lowest impact on the environment.
We have incorporated sustainable and recycled materials into our collections, around 90% of our styles are made from recycled fabric. We use a variety of recycled fabrications including Top Green and Repreve, these fabrics are made from post-consumer materials which have been recycled and regenerated to produce fabric. We also use organic cotton which is super soft. We haven’t compromised on our high quality standards as these fabrics are environmentally friendly, have a soft handle, are kinder to the skin and yet still perform and look amazing.
We want to make it as easy as possible for our customers to recycle, all our packing is FSC certified and can be recycled. By using recycled fabrications we are supporting the industry which recycle post consumer waste, for example plastic bottles which otherwise would be ocean bound. We use fabrics and manufacturers which are certified with the Oeko-tex standard, this ensures that our styles are made sustainably and socially responsibly.
We are proactive in our approach to change and achieving our goals, we stand back and evaluate all of our processes to ensure we are doing more for our customers, our staff and our suppliers.