R-DUTEE
As part of our journey to produce conscious and sustainable fashion we are responsible, as a brand, to consider our impact on the earth. We have called this process R-DUTEE (our duty) and we are taking action to ensure our products have minimum impact on the environment. In our commitment to transparency we have broken it down into the three R’s; reduce, reuse and recycle.
REDUCE
We have eliminated excess packaging wherever possible and any packaging that we do use is fully recyclable. We have worked closely with our manufacturers to ensure the techniques we use including dyeing and printing are minimised and have the lowest impact on the environment.
REUSE
We have incorporated sustainable and recycled materials into our collections, around 90% of our styles are made from recycled fabric. We use a variety of recycled fabrications including Top Green and Repreve, these fabrics are made from post-consumer materials which have been recycled and regenerated to produce fabric. We also use organic cotton which is super soft. We haven’t compromised on our high quality standards as these fabrics are environmentally friendly, have a soft handle, are kinder to the skin and yet still perform and look amazing.
RECYCLE
We want to make it as easy as possible for our customers to recycle, all our packing is FSC certified and can be recycled. By using recycled fabrications we are supporting the industry which recycle post consumer waste, for example plastic bottles which otherwise would be ocean bound. We use fabrics and manufacturers which are certified with the Oeko-tex standard, this ensures that our styles are made sustainably and socially responsibly.
