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As part of our journey to produce conscious and sustainable fashion we are responsible, as a brand, to consider our impact on the earth. We have called this process R-DUTEE (our duty) and we are taking action to ensure our products have minimum impact on the environment. In our commitment to transparency we have broken it down into the three R’s; reduce, reuse and recycle.



We have eliminated excess packaging wherever possible and any packaging that we do use is fully recyclable. We have worked closely with our manufacturers to ensure the techniques we use including dyeing and printing are minimised and have the lowest impact on the environment.


As a brand our mission is to create high quality garments in the most responsible and ethical way, respecting both people and the planet. This means our styles are made sustainably as well as being socially responsible. This is a conscious journey for the brand, we are introducing fully organic and recycled ranges into our collections. These fabrics and manufacturers are certified with Oeko-tex, GOTS and peta vegan-approved. We use a variety of recycled fabrications including Top Green and Repreve, these fabrics are made from post-consumer materials (this includes plastic bottles from the sea and plastic which would otherwise end up in landfill) which have been recycled and regenerated to produce fabric. We also use organic cotton which is super soft. We haven’t compromised on our high quality standards as these fabrics are environmentally friendly, have a soft handle, are kinder to the skin and yet still perform and look amazing.


We want to make it as easy as possible for our customers to recycle, all our packing is FSC certified and can be recycled. By using recycled fabrications we are supporting the industry which recycle post consumer waste, for example plastic bottles which otherwise would be ocean bound. We use fabrics and manufacturers which are certified with the Oeko-tex standard, this ensures that our styles are made sustainably and socially responsibly.

We are proactive in our approach to change and achieving our goals, we stand back and evaluate all of our processes to ensure we are doing more for our customers, our staff and our suppliers.