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WHO WE ARE

THE BRAND

Each Off Dutee collection offers performance active fashion for every woman and our styles can be worn all day every day. We want every woman to have clothes that are designed for enjoying life and look as great on as they perform, thus allowing woman to live consciously beyond the studio.

Our collections reflect and empower healthy lifestyles and mindsets. This is where Off Dutee fuse together fashion, wellbeing and busy everyday lives, capturing what’s trending in contemporary fashion with luxury and performance. The brand’s focus are styles that can be layered together to ensure you can live your daily life without having to worry about getting changed, promoting mindful movement in everyday routines. As a brand, we understand the demands made of activewear and provide our fashion conscious community with a full range which is ever growing to keep up.

Our brand is proud to use the finest technical fabrics for all our collections. Every style is tailored for each phase of daily life and is carefully thought about regarding design aesthetic and functionality for a versatile and fashion driven wardrobe, designing for the woman who can achieve it all.

Focusing on design aesthetics, Off Dutee pays great attention to detail with an emphasis on clean lines, neutral tones and unique collections. Colours and patterns are thoughtfully used together with modern shapes to produce must have designs that are feminine and strong. Our collections are carefully characterised by quality, style and performance by fusing together active and everyday wear.

THE FOUNDERS

Their adventure started in New York, within Vogue HQ, Times Square. Hitting the ground running, as soon as they stepped off the plane, to keep up with the fast paced lives of the fashion pack showed them how life could be. Mixing with high powered women including; models, fashion editors, designers, stylists, photographers and actresses each with their own unique lifestyle was aspirational. In additional to this a brief fashion encounter with Sarah Jessica Parker in a Vogue elevator started the internal motivation they needed to begin the brand. The rest is history.

One co-founder, now a young mother understands the demands of her own time-precious lifestyle and designs with the focus of versatility and mindful movement. Her goals are to create collections that are functional, interchangeable and also beautiful.

The other co-founder, a survivor of the unpredictable twists and turns life throws at women had the strength it takes to overcome an abusive relationship to create collections which empower women and make them feel confident inside and out. Focusing on fitness to channel positivity, she understands the functionality needed for studio to street clothes and it’s her core mission to make women feel stronger than they even know they are. This allows Off Dutee to build an ever evolving brand for women who are are adapting and changing in our modern world.

Together they are passionate about creating clothes that have the innate understanding of style, empower positive lifestyles and reflect wellbeing and everyday living. They design for women with hopes and fears, who strives to be their best with extreme internal motivation for a life lived consciously. As a team they are devoted to quality, ensuring the manufacturers and materials are the absolute best, fusing luxury with performance in every collection.

OUR MISSION – STUDIO TO STREET

Aimed at health conscious stylish women, Off Dutee helps to promote mindfulness when moving from workouts into everyday life. Whether you start your day with an early morning coffee run, an intense studio workout, meet friends for lunch, have drinks after work or travel, you can feel stylish and comfortable in your Off Dutee clothing all day every day. We offer high performance lifestyle clothing that blends seamlessly from one collection to the next Off Dutee is the perfect street brand creating comfortable, versatile fashion not just for the studio but for a life lived consciously.

Our collections are designed for women by women who understand the demands and stresses of every day busy lives. This mindset is always at the core of what we do at Off Dutee, producing beautiful, strong, versatile and functioning active fashion for everyone.

VALUES

We only partner with ethical factories who meet all our standards. All our fabrics and trims are responsibly sourced and we design in London and manufacture in Portugal, China and Bali. As a brand we are dedicated to promoting a healthy active lifestyle and as a part of this mindfulness, we understand the importance to only partner with factories that believe in our core values and want to create a better future for generations to come.

Through our Bali factories we support R.O.L.E foundation, a zero waste to oceans organisation within the community which focuses on interactive waste management education for school children, helps promote environmentally healthy jobs and businesses and works together with other organisations for positive change to ensure healthy environments. The welfare of animals is also at the forefront of our company beliefs and as a brand we are fur and animal cruelty free. Together Off Dutee is socially and environmentally responsible and is committed to applying this belief to all parts of the business. We strongly believe in ethics and value the world we live in, thus our goal is to help to contribute towards a healthy mindset and positive life for the future.